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what do you mean by that?
Web Design
I think of web design as the creation of anything from a simple ad or graphic, which I call a “web element,” to a complex webpage with any or all of the following:
- » links to other sites
- » static and interactive content including photos, art,
- downloadable forms, and text layout
- » media such as audio, video, and animated clips
- » a purposeful flow of information
The process of creating web design is part science and part art. It requires creative vision extending to both code and visual layout design. Good web design expediently delivers your message, style, and pertinent information to the folks browsing your site. It should be accessible to all viewers, searchable, and "sticky," meaning that people who visit once keep coming back for more.
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Print Design
This may seem self-explanatory, but the world of print design is surprisingly vast! You can reach your customer via fliers, menus, business stationery suites, billboards, vehicle wraps, brochures, catalogs, stickers, tickets, programs, periodical advertisements, and about a thousand other printed materials.
Print design often leads to copywriting (text written to perfectly represent your product) and brand development (logos, color palettes, font choices that create your company’s visual identity). All of the print design I create is customized to your specific needs.
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Multimedia Design
Multimedia design is the creation of a final media product that integrates more than one form of source material. It’s intended for use across a range of media playback devices. In plain English, some examples of multimedia design are:
- » CD Roms
- » keynote presentations
- » DVD menus
- » training videos
- » display clips for lobby television screens, festivals,
- seminars, and conventions
We see multimedia design every day, but many people don’t recognize it as a design genre. If you are seeking this kind of marketing tool, I can make your ideas a reality!
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Packaging Design
Packaging lands somewhere between print design and brand development. Say you have a widget with a name and possibly a logo, and you want to bring this widget to market. I help you realize the concept, then create the design of the look of the bag, box, label, and/or delivery method.
Please note that I do not design actual bags/boxes/labels; I design what gets printed on them and I assist you in finding a printer and supplier that fit your needs. If you are looking to develop a design for the physical package itself, I can recommend some fantastic industrial designers to you, and as a team we’ll make your custom packaging a smash hit!
My specialty in this area is in creative music merchandising. CD packaging and the suite of print materials surrounding band promotion is something I'm very familiar with, and I absolutely love doing it. Bands: call today for pricing!
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Flash Animation / Flash Design
Flash animation, especially for the web, is all the rage right now—and rightfully so, as it’s both fun and aesthetically pleasing. When you see smooth transitions, slideshows, fancy menus or buttons, or smooth movement of a webpage online, it’s usually Flash. Flash is an application by Macromedia, now merged with Adobe (Photoshop, InDesign, and Illustrator). It’s very stable on the Web, although it’s not inherently searchable and it’s not always visible to folks who don’t have the free Flash player installed.
It is possible to achieve nice animation without Flash and searchability within Flash, but whether or not Flash is for you is a decision you'll have to make based on what you like and what you need. My consultations are always free, so contact me and find out if a Flash piece is the right fit for you!
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Voice Over
Voice-over is a fantastic way to personalize and maximize information delivery to your audience, whether it's online or in a video or radio spot. When accompanying a video or animation, spoken text drives home your message while saving visual space needed to highlight your images. Voice-over can also be used for phone menus or kiosks that help guide your customers to the right selections, providing both a professional and human touch. Tree Kangaroo Creative has both male and female voice-overs for your specific needs. Call to find out more about voice-over potential for your business.
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Custom Songs
If you are looking for a custom-made song for film, commercials, or personal or gift purposes, I can create a fully developed, customized piece including lyrics and music. My arrangements range from simple piano-vocals combos to rich, multilayered soundscapes with back-up vocals and a full complement of instruments. You don’t need to be releasing a film or making a commercial to enjoy the benefits of this service! Imagine how wonderful a friend or relative would feel receiving the gift of a CD or mp3 of a song created especially for them! This is a great option for anniversaries, weddings, showers, holidays, and other special events. As with voice-overs, both male and female vocals are available for your specific needs.
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Jingles
Do your radio or television ads lack that certain something? It just might be the catchy little song that sticks on people’s head all day long—commonly known as a jingle! Don’t miss out on this excellent way to reach people and establish brand recognition. It works like a charm and is an amazing companion to outdoor advertising campaigns. Any company can benefit from this fun marketing technique. Call today for a quote.
DID YOU KNOW? Research shows that people who commute listen to the radio and see hundreds of advertising “impressions” every day, and that the most effective ad campaigns use more than one advertising method. If you already have radio ads, vehicle wraps, or billboards, you definitely should consider getting a jingle to skyrocket your marketing campaign!jump to: -->portfolio -->case studies -->client list
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Music / Audio Loops
Audio and musical loops are typically less than 60 seconds long, but they do wonders for your website, advertising, and marketing “vibe.” Longer loops and whole songs are excellent for tradeshows, kiosk displays and telephone hold music. I can create a wide range of audio styles (calming, intense, fun, funky, trendy) that suit a wide range of listeners and tailor the mood of your marketing materials. Final loops will be delivered to you in several formats that can be used again and again. Loops are available with voice-overs, sung vocals, or as instrumentals.
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Vector Art
In order to look both fabulous and professional, you need illustrations with perfect lines and no fuzzy, yucky-looking pixels. Vector art is created using a number of different design applications (I personally use Illustrator CS3). Instead of using millions of little specks, or “pixels” of color to make a whole image, vectors use math to make outlines and then fill them in with colors, textures or gradients. The result can be technical, cartoony, or realistic in appearance.
What this means for you? Scalability, small file sizes and exquisite print results. This isn’t the place for a vector tutorial, but let’s just say that a single vector can be reduced to fit your letterhead or enlarged to fit a billboard—no problem!
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Character Design
“Spokescharacters” are meant to embody the attitude and style of a company, group or organization. They are usually independent of the logo, but sometimes they are one and the same. I love to create characters for any reason, so if you would like to put a face on your company or product and have an idea for a character trapped in your imagination, call me and set it free! I also create characters independent of ad campaigns that can be marketed or sold.
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Portraiture
The types of portraiture I offer range from simple line drawings to complex drawings or portraits on canvas or board. I can also render a digital portrait or two. I prefer to meet the portrait’s subject (person being depicted) to figure out his or her essence, but I can also create portraits based on photos.
Please note that I don’t do oil paintings, just acrylic and mixed media. If the portrait is based on a photo, the size of the person's head in the original photo must be 2 inches by 2 inches or more—no camera phone pics unless they’re blown up and printed out. If you have only a digital photo, you may send it to me and I determine whether a portrait can be made from the image.
Depending on their complexity, portraits can be turned around anywhere from one week to two months. Please call for more information!
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Freehand / Spot Illustrations
Cartoon-like drawings in pencil, pen or sharpie are my specialty for spot illustration. However, small paintings, digital illustrations and colored pencil drawings are also a possibility. I prefer to charge a flat rate paid half up front and half on delivery for spot illustration. Other freehand illustration styles include pencil, pen, chalk, digital, or hybrid (drawn/digital) artwork of just about anything.
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Project Management
Project management is the process of orchestrating all the players in your "design team." It’s usually necessary on larger projects such as DVDs, websites or big book-style print jobs. If you’re feeling overwhelmed by all the moving parts in a big project, I offer my services as project manager. I become the liaison for programmers, photographers, copy writers, videographers, and other suppliers and services. I handle research and development, watch out for deadlines, and ensure quality control. You breathe a sigh of relief because you get to be "the idea person.” Whew!
In my opinion, it takes gumption and trust to let go of a project and entrust it to a professional. The payoff for you is a clear mind, more time for other pursuits, and a degree of objectivity in approving the project along the way.
Every design project that comes through TKC is billed for a tiny bit of project management, usually one to two hours worth. That covers phone calls, emails, long discussions and brainstorming. The big projects are another can of worms. Let's just say that you'll know if you need to hire me for project management. Trust me.
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Copy Writing
Brilliant copywriting is the basis of all fabulous marketing—even more so, at times, than the design itself. Shoddy grammar, unclear copy (ad text) or poor wording can really turn off a reader who is potentially interested in what you have to say. The trick is making your copy actually say what you're trying to say in a concise and snappy way. I can help you get on the right track, and for truly juicy copy writing I work with some outstanding & talented writers.
You tell us what you want to say...and we'll make it say what people want to hear!
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Video to Web Integration
So you have a video, but it's on one of those tiny DV tapes and you want it on your website. But you don't want it to open in a big white page with a little bitty movie in the middle! You want it to be embedded right in your website. Not to fear. We do that.
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Brand Development
Brand Development is arguably the most important aspect of marketing. Your brand essentially sums up the attitude, style, and ideas that represent your business, group or organization. It's the experience people have when they see your materials or product, whether it's a salon ad in the paper, a band flier on a telephone pole, or an enormous LED billboard. By developing a unified brand that reflects you, you create recognition and a lasting relationship with consumers. Needless to say, everyone dreams of a cohesive, strong message that embodies the very essence of their efforts.
Unfortunately, that's harder than it sounds, right? Right. Not to worry: I can help you tie it all together, from your stationery to your phone menu to your newsletter print ad. Let your customers know who you really are by making a great and memorable impression. After all, if it's not awesome, what's the point?
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Web Development
Not to be confused with web design. Web development is the strategic organization of all of the information you need to include in a website. This is the land where programming languages rule all. Web development determines the flow, structure, speed, size, expandability, security and manageability of your site. Sounds important, huh? It is.
Generally, I work with other local and regional developers to handle sites where information is paramount. Whenever I design a site, there is always some web development going on. I code the majority of my work myself, but some sites require more complicated coding. The design I do, in conjunction with programming, is commonly called the "front end", while the application that runs it is called the "back end".
I will help you determine the extent of programming that you need to make your site serve your business’s and your customers’ needs, and work directly with a programmer to make your site’s front end and back end snap together like Legos.
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